Hi, we're LOAFD!
We’re on a mission to help stressed and anxious cats feel safe again, easing scratching, spraying, hiding, fighting and other stress led behaviours.
A Common Problem
Feline stress is incredibly common, but finding effective support isn’t easy. We found the market full of underpowered formulas, clunky refill processes, and inflated prices... not exactly a calming experience!
We knew there had to be a better way. One that combined proven science with everyday ease and affordability.
Rethinking The Solution
Working with veterinary consultants and animal health research specialists, we developed a new approach. One that puts science first and convenience second-to-none.
After hundreds of tests and dozens of iterations, we created a bespoke formula with one of the highest pheromone concentrations available, designed for effective, consistent results.
By Cat People, For Cat People
LOAFD diffuses calming feline pheromones through a safe, plug-in unit that works continuously to help your cat feel calm and secure.
For a limited time, you can get your first diffuser completely free with your first refill, and a free diffuser head every 6 months. All on a flexible plan you can skip, or cancel anytime. No hassle, no stress.
The Future Is LOAFD
We’re here to make feline wellbeing simple, effective, and accessible. That means more research, more expert partnerships, and more innovation. All backed by science.
LOAFD is just getting started. Whether your cat’s a first-time user or a full-time loafer, we’re here to help them feel happy at home, every day.
